The original function of a watch box is to carry and protect the merchandise from damage, scattering, spillage or deterioration. With the improvement of people's living standards and aesthetic taste, consumers have higher and higher requirements for watch packaging, not only requiring it to properly protect the goods, but also beautify the goods, effectively display the characteristics of the goods, and make them practical The effect of stylization, art and personalization; the packaging box is the face of the watch, which has a great influence on the purchasing behavior of consumers.